For clinics offering Invisalign or clear aligners
How to get 15+ aligner cases per month.
Three fixes, in order, took 60% of the clinics that ran them to Diamond. Find the one you need first, and what it's worth to you, in about 60 seconds.
60-second check
Find what's holding you back
Tap the one that sounds most like you. Four quick questions after that, then the fixes.
About 60 secondsNo email needed to see your result
Last month, roughly.
Rough numbers are fine. Your pipeline redraws as you type.
How fast do new leads hear back?
A form at 9:47 pm. When does a real person reply?
After the first reply, what happens?
Think of a lead who didn't book on that first contact.
Which one do you hear most?
Last one. Tap the one that happens most often.
Where do most new patients come from?
Your best guess is fine.
Which months do you run new-patient ads?
Tap the months. Leave them all off if you don't run ads. The outlined ones are the busy season.
Which of these are in place?
These three carry new patients outside the busy season.
Your Aligner Growth Plan
Want the fix for each gap?
Your Aligner Growth Plan is a 3-step guide to closing the gaps above, the way the clinics that reached Diamond closed theirs: what we saw at each step, the fix, the first change to make this week, and the videos. Where should we send it?
It's unlocked below too. Start with the first one.
of clinics that put these fixes in place reached Diamond within six months.
One example: Applewood Dental Centre, Gold to Diamond in six months.
Also after new patients? Read Don't advertise for new patients first.
The strategy
60% of the clinics that ran it reached Diamond, or 15+ case starts a month.
Three fixes, in order: the right leads, a nurture journey that gets them to the chair, and tracking that shows where they slip. Every clinic that got there ran all three.
- 1LeadsThe right people inquire
- 2NurtureCalls and texts to the chair
- 3TrackingFive rates, one target each
Where cases get lost
Three steps between a lead and a start.
A new lead has to reply, book, show up and start. Here is what goes wrong at each step, and what it costs.
-
Step 1 of 3 · Leads
The wrong leads come in
Target50%of leads reply
Last week's leadsfrom a "free consult" ad
- Jen R.asked the price, no replyGone quiet
- Mark T.3 calls, no answerNo answer
- Priya S."just curious for now"Browsing
- Dan K.wanted a cleaningWrong fit
- Sam L.crowding, ready in 3 monthsBooked
1 of 5 was a real aligner lead
A cheap ad with no clear offer gets clicks from people who were only browsing. The form fills itself in. Half of them never answer the phone.
What it costs you: ad spend and front-desk time on patients who were never coming.
-
Step 2 of 3 · Nurture
Good leads go cold before the chair
Target20%book,80%show
She asks the price. Someone replies once. Nobody asks what she wants to fix, nobody answers the objection, and nobody follows up when she goes quiet. If she books, no reminder goes out.
What it costs you: you paid for the lead. Someone else gets the case, or nobody does.
-
Step 3 of 3 · Tracking
Nobody can see where she slipped
Track5rates, one target each
Last month, against target
Reply48%Booking14%No-show35%Start33%The clinic watches cost per click. Nobody tracks the five rates side by side: leads, reply, booking, no-show, treatment start. So the fix goes to the wrong place, usually more ads.
What it costs you: more spend, the same starts, and the real leak stays open.
Find your stepThe 60-second check tells you which one is yours.
Success story · Applewood Dental Centre
Applewood Dental Centre went from Gold to Diamond in six months.
Same leads, more starts. Here's what they put in place, and where their numbers sit now.
Leads
Simple ads with a clear offer.
Nurture
A structured call-and-text journey that qualifies every lead and follows up until they book.
Tracking
Five rates every month, from leads to treatment starts, plus what each booked consult and each win actually cost.
The videos
A 3-step guide to more aligner cases.
One short video per step, in the order we fix them in clinics.
Moe, The Trend Up
20+ yearsmarketing experience- Reached Diamond
- 60%of clinics on these systems
- Working together
- 3 yrsFelipe joined first
- Team
- 6Canada and the US
Who we are
Inside these pipelines every week.
Moe is the founder and strategist at The Trend Up. He built the systems on this site inside dental clinics: the ads and landing pages, the call-and-text journey that gets leads into the chair, the consult coaching, and the monthly numbers that show what to fix next.
Felipe, CMO, was the first to join and leads execution with a team of six. Between them they've run new-patient and aligner campaigns, lead nurture, SEO and patient-journey tracking for clinics across Ontario and California, from Toronto, Mississauga and Kitchener-Waterloo to Santa Clarita.
Everything on this page is what they do, written down. The three pillars are the three things every Diamond clinic they worked with had to fix.
Want a deeper dive?
A free 30-minute consultation.
We go through your numbers together and suggest what to improve, in what order. Or just a chat to connect. No pitch either way.