Fix guide · Step 2: Nurture
How to get more aligner leads to book a consult
Read this ifLeads reply once, then go quiet, and nobody books.
One call and a voicemail leaves most of your leads behind, along with the ad money you spent to get them.
By Moe, The Trend Up- How to use this guide
- 1Read the steps with the people who'll run them
- 2Copy the templates into your system
- 3Measure the number at the bottom next month
What this takes
You and your front desk. Thirty minutes to put the seven-day follow-up in place. Measure booked rate next month.
From inquiry to the chair
Moe, The Trend Up
- Qualifying questions
- Handling “how much?”
- When they don’t reply
The fix, step by step
Day 0: text within a minute, call within five
The first conversation sets the tone. Offer two specific consult times.
Day 1: call in the morning, text in the afternoon
Different times reach different people.
Day 3: text a real patient result
A before-and-after or a short quote. Shows what's possible without pushing.
Day 5: call
Ask if they have questions about cost or timing.
Day 7: send a last text that makes it easy to say no
People reply to this one more than you'd expect.
Answer the cost question directly
Give a range and the monthly option. Dodging it loses trust.
Templates you can use today
Offering times
We have a consult opening Thursday at 4:30 or Saturday at 10. Which works better?
Day 3, patient result
Hi [name], here's a patient who started with a similar concern. [photo or quote] Happy to show you what yours could look like.
The cost question
Most of our Invisalign patients pay between [range], and many choose a monthly plan around [monthly amount]. The consult is free, and you'll get your exact price there.
Day 7, last text
Hi [name], I don't want to keep bugging you. Should I close your file for now, or are you still thinking about straightening your teeth?
Only text patients who agreed to receive texts from your clinic, and include a way to opt out.
How to measure it
Booked rate = consults booked ÷ aligner leads. If you don't know your lead count, start with the tracking page.
What to fix next
Start with the step that's costing you cases.
Three short videos, one per step, in the order we fix them.