The videos
The 3-step guide to more aligner cases.
You askedwhere to send the videos. Here they are, one per step, in the order we teach them in clinics.
Every clinic that reached Diamond fixed the same three things: the leads coming in, what happens to them before the chair, and the numbers nobody was tracking. Watch all three and you'll know which one is costing you cases, and the first change to make this week.
By Moe, The Trend Up- How to use this page
- 1Watch the three videos in order
- 2Check your numbers to see which one is yours
- 3Make the first change that week
Video 1 of 3
Leads: get the right leads
Watch this ifyour ads bring leads, but most were only browsing.
Get the right leads
Moe, The Trend Up
- Three filters
- Page before form
- Cost per booked consult
Simple ads with a clear offer, for patients who are ready to start.
- Three filters that keep out leads who never book
- Why the landing page comes before the form
- Why cost per booked consult beats cost per lead
Video 2 of 3
Nurture: from inquiry to the chair
Watch this ifgood leads reply once, go quiet, and never make it to the chair.
From inquiry to the chair
Moe, The Trend Up
- Qualifying questions
- Handling “how much?”
- When they don’t reply
A call-and-text journey that qualifies each lead, handles objections, and knows when and how to follow up.
- The qualifying questions that show you who's ready, and who isn't
- What to say to "how much is it?" and "I'll think about it"
- When and how to follow up when they go quiet, and the reminders that get people into the chair
Video 3 of 3
Tracking: the full patient journey
Watch this ifyou know last month's starts and not much else.
Track the full patient journey
Moe, The Trend Up
- The five rates
- Cost per booked, cost per win
- Where starts come from
Track the five rates from lead to treatment start, see what each booked consult and each win costs, and fix what the numbers show.
- The five rates to track, and the target for each: leads, reply, booking, no-show, treatment start
- Cost per booked consult, cost per win, and which campaigns, ads and sources bring the starts
- The consult order that leads to more starts