Fix guide · Step 1: Leads
How to get more of the right aligner leads
Read this ifYour ads bring leads, but most were only browsing.
A cheap lead who never answers costs more than a pricier one who books. Judge every campaign by cost per booked consult and cost per start.
By Moe, The Trend Up- How to use this guide
- 1Read the steps with the people who'll run them
- 2Copy the templates into your system
- 3Measure the number at the bottom next month
What this takes
You and whoever runs your ads. One afternoon to change the offer, the form and the page. Measure cost per booked consult next month.
Get the right leads
Moe, The Trend Up
- Three filters
- Page before form
- Cost per booked consult
The fix, step by step
Show a monthly payment in the ad
Patients who can't afford it stop there, not in your chair.
Add one question to the form
"When would you like to start?" filters out people who tapped by accident.
Show real results before the form
Patient photos and a short quote on the landing page, above the form.
Reactivate past consults first
Patients who had a consult in the last 12 months and didn't start are your cheapest leads.
Time your budget
Push new-patient campaigns October to January, and aligners and other high-ticket treatment the rest of the year.
Templates you can use today
Reactivation text
Hi [name], it's [person] at [clinic]. You came in about straightening your teeth a while back. Is that still something you'd like to do?
Form question
When would you like to start? This month / In the next 3 months / Just researching
Only text patients who agreed to receive texts from your clinic, and include a way to opt out.
How to measure it
Cost per booked consult = ad spend ÷ consults booked. Cost per start = ad spend ÷ treatment starts. Ask for both every month.
More on timing: Your new-patient strategy: a 12-month calendar.
What to fix next
Start with the step that's costing you cases.
Three short videos, one per step, in the order we fix them.