Guides
The fixes, written down.
Why this pageEverything the videos teach, as steps your team can run this week.
Each guide is one change: the steps, the exact texts to send, and the number to measure next month. No sign-up. Start with the one your numbers point to, or read down the page in the order we fix them.
By Moe, The Trend Up- How to use this page
- 1Find the line that sounds like your clinic
- 2Open that guide and run it with your team
- 3Measure next month, then come back for the next one
Step 1: Leads
Get the right leads: patients who are ready to start.
Step 2: Nurture
Qualify each lead, handle objections, and follow up until they're in the chair.
Step 3: Tracking
Track the five rates from lead to treatment start, and fix what the numbers show.
New patients
Outside aligners: when to push new-patient ads and when to let SEO do the work.
Start with the step that's costing you cases.
Three short videos, one per step, in the order we fix them.